⇒ Tips and Tricks

It's amazing to see that companies still don't "get it" when it comes to customer retention. It's tough enough to get people interested in your product or service and to get them to visit your site. More than 50% of commercial websites do not include a way for visitors to provide their simple contact details to enable them to keep in touch. In our Internet marketing age this should be job one.

Many people seem to think that a site visitor will return at some stage in the future should he or she not opt to buy your product or service at first glance. This is most often not the case and it is very important for you to capture their contact details right away. Through the use of a simple "opt in" box, you can get their permission to keep in touch via e-mail.

Once you have an e-mail address for a potential client this is where the fun begins. If you go about this the right way you can create a lasting bond between the customer and your contact. Many people refer to this as an "emotional" bond and it is one of the great things about e-mail marketing. Develop a relationship with your prospects and there's a very good chance that they will turn into a client, and a repeat one.